Our work with environmental issues is our base. It is what we have worked with ever since we were founded by Antonia Ax:son Johnson in 1993. Global warming, air pollution, ocean acidification, chemical pollution and depletion of biodiversity are all examples of the effects of human impact and thus also our common responsibility.
Our practical philosophy can be summed up with the slogan “dig where you stand”, which means that we primarily focus on how businesses and consumers can contribute to sustainable development in terms of environmental issues. Our environment program is divided into two main areas: natural resources and sustainable strategy and leadership.
Much of the planet’s natural resources are vulnerable to human impact and/or are only available in limited quantities and cannot withstand being treated carelessly or wastefully. We therefore need to be economical with natural resources in the same way we are economical with financial resources. By extension, they also affect each other. Consequently, increasing resource efficiency, reducing the negative impact of resources on the environment and replacing unsustainable resources with alternative solutions are all key elements for achieving sustainable ecological and economical global development. We simply must use basic natural resources such as energy, ecosystem services, agricultural land, water and air, as well as raw materials like metals, minerals, crops, cotton, wood and palm oil in a more sustainable manner.
The Axel Johnson Group’s operations affect and depend on all of these natural resources and raw materials in their businesses in various ways. That’s why we work closely with the businesses to find solutions to challenges related to this area.
Sustainable Strategy and Leadership
Much of the existing business models and strategies are linear and are based on a constant extraction of natural resources. It is now crystal clear that this is not sustainable in the long term. We are working to identify and enable new, often circular, business models and tools that drive new production and consumption patterns in the future. A very important part of this process is forward-looking, innovative leadership. By highlighting examples of success and sustainable leadership, we can inspire others to act.