Circular Economy – Antonia Ax:son Johnson

To mark Axfoundation’s 25th anniversary in 2018, a series of interview films was recorded. Axfoundation was founded in 1993 as an independent, non-profit organization. It evolved into a do-tank that now works in a hands-on, practical way toward a sustainable society.

Today’s linear economy contributes to unsustainable use of our natural resources. Therefore, Axfoundation’s program area Circular Economy ran projects to develop sustainable business models. In this film, the founder Antonia Ax:son Johnson gives an example of straps and round slings becoming garment. The program area was re-designed in 2024.