Webinar: The Fiber Traceability Initiative – a first version of a digitally traceable wool supply chain

Imagine scanning a QR code on a sweater and receiving product information from the entire value chain. This is what The Fiber Traceability Initiative has achieved on a pilot scale, by involving the entire wool value chain, implementing a common digital business language, and transitioning to more sustainable business models. Join this webinar to learn more about the first version of a digitally traceable wool supply chain and the business opportunities that come with it.

In this webinar, project representatives will elaborate on the key components and learnings from the project up to this point. You will hear about:

• How the solution enables a comprehensive view of the product’s journey, from sheep farm to shop shelf.
• How the solution aligns with the coming legislation for Digital Product Passport.
• The importance of a QR-based traceability solution based on global, competition-neutral standards.
• The industrywide collaboration, and the benefits for each actor in the chain.
• The plan going forward for the Fiber Traceability Initiative and how more can join.

The webinar targets fashion brands who are interested to learn more about – or join – the initiative, and stakeholders who take interest in traceability, sustainability, and the Digital Product Passport.