During the last decade, the steep demand for grocery delivery services has resulted in a skyrocketing use of plastic and paper bags – bags that are rarely reused or recycled. To address this issue, Axfoundation and Chalmers Industriteknik has gathered Sweden’s key actors in the grocery sector. Companies normally competing, such as Axfood, Coop, ICA, Lidl and Svenska Retursystem, are now collaborating to explore what an industry-wide circular solution for reusable grocery bags could look like. The aim is to create a road map that promotes the reuse of delivery packaging and inspires more circular models - contributing to a reduced carbon footprint.