Nudging Consumer Behavior in Food E-com
Today, food accounts for approximately 25% of our individual climate footprint. At the same time,...
Read moreToday, food accounts for approximately 25% of our individual climate footprint. At the same time, studies show that through increased knowledge, consumers can half their food related climate impact. So, how can we encourage more sustainable behavior among consumers? In a pilot project in 2019, Axfoundation supported online food retailer Mat.se’s use of the economic nudge theory to guide customers towards climate-smart choices through a climate labelling at product level.
Today, food accounts for approximately 25% of our individual climate footprint. At the same time,...
Read moreThe meat and dairy consumption must decrease if the climate goals are to be reached....
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