In 2014, Axfoundation organized a seminar for Axfood and Servera on the health effects of fruits, vegetables, whole grains, fibers and probiotic substances. Speakers: Johan Olsson, CEO, Good Food Practice AB; Marie Olsson, professor of horticulture, SLU; Per Åman, professor of food chemistry and plant product doctrine, SLU; Stefan Roos, researcher, Department of Microbiology, SLU (with support from Axfoundation).