Sweden imports over 1,700 tons of wool annually, while more than half of Swedish wool is discarded. A huge waste of resources that could supply Swedish industries with regionally sourced, biobased, and recyclable material. Since 2020, the Swedish Wool Initiative has successfully created conditions for businesses to access competitive, high-quality Swedish wool. Scaling up in its second phase, the initiative aims to increase resource efficiency in the Swedish wool value chain and enable the creation of circular products in sectors such as construction, furniture, fashion, outdoor, and home decor. Together, partners across the value chain contribute to the vision of zero waste of Swedish wool.