Lagerhaus, A Wise Choice

A Wise Choice (Ett klokt val in Swedish) is a project previously supported by Axfoundation. Axfoundation put together a school collaboration between the Center for Retailing at Stockholm School of Economics and Forsberg's Advertising School, aiming to both develop the students' skills on environmental and social sustainability and to create a product label that could be used in the stores of retail chain Lagerhaus. The project focused on Lagerhaus’ new environmental and sustainability labeling and resulted in the product label Ett klokt val (A wise choice).